Kaitlin Richards

Graphic Design & Illustration

I really enjoy working on rebranding and creating campaigns! It’s fun to take an existing product or business and bring it in a different direction and discover their new potential. I also enjoy working with color and typography. It’s like going through a candy shop! This program has opened my eyes and taught me so many new skills. I can’t wait to see where all of this takes me!
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Udderly Smooth Package Design

For over 40 years Udderly Smooth body cream has been on store shelves and homes helping people obtain ‘Udderly Smooth’ skin. Originally, this product was created for dairy cows. Soon after, farmers began to notice it helped them with their dry skin and began to use it as an alternative to other lotions. Thus Udderly Smooth began! I thought it would be awesome to redesign their packaging and bring their product to a new, sleek, and fun light!

  • Skills: Design Concept, Package Design, Typography, Logo Design
  • Programs: Illustrator, Photoshop
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MNMs Rebranding

MNMs is a local coffee house located in Waunakee,Wisconsin. Growing up in this town, I can remember the days that my friends and I would go there together in the mornings to get delicious coffee! I have many great memories of MNMs and wanted to rebrand their coffee house by reflecting the sense of energy and brightness that it gives people when drinking their coffee!

  • Skills: Design Concept,Typography, Logo Design, Package Design
  • Programs: Illustrator, Indesign, Photoshop
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Carmex 'Get Your Balm On!' Campaign

Carmex was created by Wisconite Alfred Woelbing in 1937. A little more than ten years later, Woelbing moved the production out from his home to a wearhouse in Wauwatosa, WI. This product has since been a part of many homes for several generations and has a sense of importance and dependability for many people. This app campaign demonstrates that even though this product is older, it is still as trendy and cool as ever!

  • Skills: Design Concept, App Design, Photo Treatment, Typography
  • Programs: Illustrator, Photoshop