Chelsea Wales

Graphic Design & Illustration

I am a lifelong creative. I still remember the first time I realized I could color inside the lines of my coloring book, and haven't looked back since! Trying such a wide variety of projects in school brought me to find a passion for surface pattern design. Creating digital artwork to organize into beautiful repeating patterns has brought so much joy into my life! When I'm not behind my computer, I love being outside with my kids, crocheting, and traveling.
Title of Image
Fresh Blooms Surface Pattern Collection

Surface pattern design is something I discovered an intense passion for while in school. As a teenager, I always dreamed of going to fashion design school in NYC and creating beautiful clothing for people to wear. That dream never came to life - but creating the designs on fabric being turned into beautiful clothing is a whole new dream come true by itself!
I had the amazing opportunity to pursue an honors project focusing on surface pattern design in Spring of 2021. I created this pattern collection called Fresh Blooms. All of my pattern elements were created by digital watercolor in Adobe Fresco on the iPad. I imported my digital watercolor work into Adobe Illustrator, and turned them into vector artwork so they are infinitely scalable.

  • Skills: surface pattern design, digital illustration, layout design
  • Programs: Fresco, Illustrator, Photoshop
Title of Image
Tiesta Tea Ad Series

For this photo-based ad series, I was inspired to design a series for my favorite loose leaf tea company. I thought it would be interesting to put together an ad that explores what ingredients come together to create the warm and comforting cup you hold in your hands

  • Skills: photography, photo retouching, photo compositing, layout design, typography
  • Programs: Photoshop, InDesign
Title of Image
Hawthorne Supply Co. Catalog

When we were challenged to create a brochure or small catalog for an existing brand, I knew I wanted to design for a fabric company! I created this mini-catalog for a fabric company called Hawthorne Supply Co. I chose to feature a single fabric collection they license, and had so much fun figuring out how I could best draw attention to highlighting the beautiful fabric art.
I also was challenged to lay out and organize a lot of text in this project. I used the entire "About Us" page from their website, and enjoyed figuring out how to make it look beautiful.

  • Skills: typography, layout design, photo manipulation, branding
  • Programs: Photoshop, InDesign
Title of Image
Woodman's Food Market Rebrand

I was challenged to rebrand a company of my choosing - so I picked my favorite grocery store! Woodman's is all about the savings, so I thought the slogan "We make saving fun" was catchy and fun to expand on. This rebrand included a full logo suite, brochure, reusable totes, and uniforms.

  • Skills: logo design, branding
  • Programs: Photoshop, Illustrator, InDesign
Title of Image
Peppermint Bark Coffee Packaging

Creating this coffee packaging was so fun! Inspired by my favorite seasonal peppermint coffee, I thought it would be fun to make coffee packaging that was a play on words. I painted all of the pattern elements on black ink on bristol, and used an ink pen on tracing paper for the line elements. I scanned it all into Photoshop, where I colorized the elements and created my pattern layout.

  • Skills: Illustration, layout design, packaging
  • Programs: Photoshop