Ipsy Glam
Ipsy Glam is a beauty product sample monthly subscription bag. The challenge here was to create a three-part ad series featuring the product. The first step was to photograph the product. Inspired by the &Walsh campaign for Izze Fusion, I photographed the bags using gels to create dynamic color and gradients. The ad concept was to create an illusion and sense of mystery while still maintaining a feeling of luxury.
- Skills: Photography, Post-production, Page layout
- Programs: Adobe Photoshop; Adobe InDesign
Starbucks Brand Campaign
Starbucks is the largest coffeehouse in the world. Black Heritage Month is held every February to honor the contributions of Black Americans to U.S. History. The challenge was to design a brand campaign that focused on this particular event. The concept, bringing awareness and acknowledgment to the strong, black influencers of today. The concept and the brand inspired the statement, Strong, Bold and Black. Here you will find branded social graphics, packaging design and poster design that focuses on Black Heritage Month and black people that are making history right now.
- Skills: Typography; Brand Campaign; Social Graphics
- Programs: Adobe Photoshop; Adobe Illustrator; Adobe InDesign; Adobe Spark
Every Man Jack
Every Man Jack is a line of grooming products that appeal to all types of men and are derived mostly from natural ingredients without compromising performance and allowing its users to go on about their ordinary and extra-ordinary activities. The challenge was to create a responsive web design that easily transferred from screen to screen. First step was to design a wireframe using a grid system. Next, the body copy and images were added. The grid layout allowed for easy transition from desktop to tablet to phone.
- Skills: Post-production; Wire-framing; Responsive Web Design
- Programs: Adobe Photoshop; Adobe XD
Daily Harvest Kids
Daily Harvest is brand that provides healthy, organic food delivery. The challenge here was to create a campaign that is geared toward children and that makes eating healthy fun. Inspired by my own veggie pun illustrations, led to an entire campaign idea - Daily Harvest Kids. The idea, to bring Daily Harvest Kids brand into schools, providing fun package design and healthy food choices. It started with a special logo and finished with an entire concept of what it would look like to bring this into school cafeterias.
- Skills: Logo design; Pattern Design; Packaging; Illustration
- Programs: Adobe Illustrator; Adobe Photoshopß
Talk Graphic Brand Booklet
Talk Graphic is a personal passion project. The concept was to create a brand that offered a virtual and in-person space for people of all kinds to explore topics that are generally considered taboo, essentially changing the narrative. The challenge was to create a wide variety of pieces that would get this brand off the ground, starting with a logo. The Talk Graphic logo is a hand-drawn typography logo and has evolved into additional sub-logos that transfer well to merchandise such as tees, buttons, and stickers. The brand also has a landing page highlighting the purpose and the merchandise as well as a hint to an upcoming podcast concept.
- Skills: Concept; Web Design; Page Layout; Merchandise Design
- Programs: Adobe Photoshop; Adobe Illustrator; Adobe InDesign
