Graphic Design & Illustration
Off-White Web Design
Off-White is a trendy/ high fashion brand. When I first visited the website I felt as though it didn’t match their current style. It felt very early 2000’s and in the wrong way. For my redesigned approach I wanted the website to be clean but also intriguing. To really match who they’re marketing too and to better represent the brand overall.
Mens Mental Health PSA
For this project I wanted to focus on a PSA that really hit home to me. Anxiety/ depression is something I’ve struggled with for many years. Some days I feel unstoppable and some days I find it extremely hard to even get out of bed. Through my own personal experiences, it seems as though there is still some sort of negative stigma attached to guys and mental health. So that’s what I chose to focus on. I wanted to create a series that was not only beautiful but also shed a little more light on men’s mental health. Coming up with a hashtag and imagery that showcased not only how we feel but also the determination to not let it define us.
TAB Soda Redesign
When I think of my mom a lot comes to my mind. But one thing in particular is TaB soda. My whole life I would see this pink can everywhere I went, my mom couldn’t live without it. Now for those of you who don’t know, TaB soda is a diet cola that thrived in the 60’s and 70’s. It was marketed towards consumers who wanted to keep “tabs” on their weight. It’s popularity died in the 80’s with the introduction of Diet Coke but nonetheless it’s still around today in select grocery stores. So my focus was to give TaB a new look, something that would appeal to the youth. I wanted it to feel funky, weird and just plain different.