Graphic Design & Illustration

Fernanda Loaiza

I like to make things that call for attention, I like to make people stop and look, delivering a message with boldness and allure, creating things that are daring and feel original spark my enthusiasm, when presented with a problem I like to find a logical way, because there is always a way. I also love Star Trek.

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Dansko Catalog

Danskos are my favorite shoes. I find them very reliable so, I wanted to convey a sense of strength and durability by incorporating different concrete textures and setting it in an urban environment. Adding the photographs and orange circles created a touch of comfort and warmth to soften it up.


La Feria de las Flores is an annual Colombian festival that celebrates flower farmers and their craft. Besides the flower displays, there is an antique car motorcade and a fine horse parade. The festival has been happening since 1963, so I chose vintage flowers to convey an older look. I wanted to make the flowers the center of attention, therefore I added a dark background to make them really pop. After all, it is all about the flowers.

Home Depot Remodeling Campaign

I wanted to create something with my hands, so this project was a great idea. I built the walls, peeled the wallpaper off, and then did the photography. I chose Home Depot because I find it to be a company that would utilize funky, wild and bold advertisement, while still delivering a straight-forward message.

Girl Scouts New Cookie

Girl Scouts aim their efforts at noble causes of global importance, I imagined a new cookie that would be specially sold for Earth Day with profits donated to charity. The Girl Scouts are fun and energetic, that is why I chose a font with lots of personality but not childish, I felt that giving it more maturity would create a sense of being trustworthy, I added other illustrative elements to create a more dynamic environment.

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Dobhan Logo and Menu

Dobhan is a Nepalese restaurant that appeals to adventurous individuals, travelers and foodies alike. I was inspired by their colorful and eclectic style that feels energetic and bold, I used the familiar design that is the mandala to combine different elements of their geometry, creating a more visually engaging identity all while remaining authentic.


Explore Our Portfolios
Tuesday, Dec. 10
4:30pm - 7:30pm
Madison College

As designers we are explorers. We take on vast expeditions in lands of line, color, shape, texture, size, value, and space itself. Pushing boundaries to discover new territories. We are invigorated by the thought of uncharted waters, rising each day to seek new horizons.

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