Graphic Design & Illustration
Pan Jun Rader
Capital Brewery Brochure
Capital Brewery describes itself as part of Wisconsin's rich "brewing heritage" and that particular phrase inspired me while creating the brand language for this brochure. To me, "heritage" meant "family" and because of that I landed on the idea of a family photo album. I also used my own family photographs to give it a genuine albeit silly kind of quality.
- Programs: Photoshop // InDesign // Illustrator
City of Madison Mural
This mural was an entry in the Creative Arts Collective's Mural in a Day Design Contest. In the contest artists were given a theme and six hours to create at least one design to submit. The theme that contestants had to work with was the city of Madison itself because the finished product was going to decorate the walls of the Madison's Ronald McDonald House once its expansion construction was complete. I was hoping to create something that really captured the innocence of childhood while still related to the city. Constructed using Illustrator and Photoshop.
- Programs: Photoshop // Illustrator
Trash PSA Series
Growing up my parents always reminded me to never waste food and then I thought: but for some creatures our waste ends up being their food. Most of the time it's not even edible. In this anti-trash PSA I wanted to create an image that viewers can immediately recognize as wrong and then have an idea of what some animals have to experience.
- Programs: Photoshop
WE ARE ALCHEMISTS.
We take raw elements like light & shadow, 0’s & 1’s,
time & sound, line & color, and make them communicate.
We create, we transform.
We make people feel, learn, think, sit up, and pay attention.
We are brilliant, talented, and skilled.
We are alchemists.
WE ARE GOLDEN.