Graphic Design & Illustration
Madison Cat Project PSAs
I knew I had to do something cat-related when it came time to work on PSA posters. Using my skills with soft pastels, watercolor pencils and Photoshop, I brought this impactful poster collection to life in hopes of raising awareness of cat mistreatment and the responsibilities of pet ownership. I hoped to present the fact that cats are living, breathing creatures, and not just expendable toys that can be cast away when they no longer serve a purpose through this illustrative 3 poster set.
Joann Fabrics and Crafts Rebranding
Joann Fabrics & Crafts is one of my major go-tos for craft supplies, but their current branding leaves something to be desired. I used fabric, fabric paint, Photoshop and Illustrator to create promotional materials in hopes of bringing their branding identity back to their roots.
Pure Leaf Tea Label arebrand
Pure Leaf Tea is one of my go-to tea brands to drink on the go. So, when I got the opportunity to do a label makeover, I knew their label had to be my subject. Wanting to mix together rustic elements with natural touches with a modern flair, I drew the teapot outlines by hand, cleaned up on Illustrator, and then touched up in Photoshop. I then worked some magic with textures and elements in Photoshop.
Petshare: Instagram for Pets
As an animal lover and pet owner most my life, I thought it would be interesting if an Instagram specialized in sharing pet photos and videos existed. Done mainly in Illustrator and Photoshop, my intent was to create sections on the app for different types of pets. I chose to give each a specific color theme and profile page texture that represent each type of pet.
Midwest SSTRC Logo
They were in need of a logo, and this was my contribution. I used Illustrator as I wanted a clean, professional look. I took what I knew about weather tracking and attempted to implement that into the resulting design.