Graphic Design

Emily James

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I quickly realized upon my transition into the program that I highly enjoy the detail oriented mindset and critical thinking skills necessary to thrive in the fast-paced and creative world of graphic design. I love to incorporate traditional illustrations and other handmade artistic elements into my work whenever I can, to both elevate the work by making it more unique and to add interesting textures. Outside of the world of visual art and design, I spend my time cooking, reading, running, and getting out into the community whenever I can.

New England Forestry Foundation Brochure

The NEFF not only owns and manages over 27,000 acres of public land throughout New England, but also works with private land owners to preserve and maintain their forests. I wanted to bring a new excitement to this green-and-brown brand with the use of vibrant color and interesting visual elements. I took photographs on Scuppernong Trail in the Kettle Moraine State Forest, constructed numeric visuals with natural items, and illustrated key phrases and elements.

You Are What You Eat: an Obesity PSA

You Are What You Eat: An Obesity PSA Obesity is the second leading cause of preventable death in the United States. Using striking visuals, the 'You Are What You Eat' campaign drives home to audiences that what they eat stays with them long after they swallow, and can have a profound effect on their overall health. The illustrations, done in the style of traditional medical lithographs, combine some of the most popular fast food items in America with highly recognizable organs.

WORT 89.9FM TV Spot

WORT-FM is a non-commercial, listener-sponsored, member controlled community radio station broadcasting to South-Central Wisconsin. In this commercial, animated type set to exciting music not only invokes the energy of this vibrant community broadcast, but also gives viewers a brief summary of what WORT is all about.

Middleton Starbucks Window Vinyl

This artwork was chosen by the Middleton Arts Committee and Starbucks Co. in September, 2017 out of over 100 entries to become the new vinyl covering for the drive-thru tower windows at the Middleton, WI Starbucks location on Allen Blvd. The vinyl was mounted in October, 2017, and is expected to remain in place for up to eight years. Later, the artwork inspired a series of CMYK screen prints of different Wisconsin cities; the printed Middleton map is shown on the left.