Graphic Design

Kim Fleming

web site // email // LinkedIn // Behance //

I have been passionate for art all of my life, specializing in illustration and ceramics. That is, until I discovered the field of Graphic Design through a vinyl decal production class I took in high school. I loved designing so much that I chose to make it my career.

Soulful Designs Ad Series

Soulful Designs is a wire wrapped jewelry business located in Madison, WI. For this ad series, I wanted to communicate an energetic feeling, inspired by the crystals used in the jewelry. I created these ads by doing a product photoshoot, developing a logo and using photoshop to create the effects.

La Fête de Marquette

La Fête de Marquette is a french-flavored Madison event, put on by the Wil-Mar center every summer. For this event, I wanted to give the poster a vintage, french feeling. I used different textures to achieve the vintage look, as well as french inspired type faces and imagery. I utilized negative space by placing the Capitol Building within the Eiffel Tower.

Adopt A Grandfriend Campaign

Adopt A Grandfriend is an elderly support program that encourages young adults to befriend a senior citizen and regularly volunteer to visit their Grandfriend. For this design for good project, I created a unique logo that communicates a caring and modern feel. The bold colors give a fresh feel to the brand and create an eye catching campaign.

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