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Claire Johnson

Graphic Design & Illustration

Greetings! Claire Johnson here. I’m a creative digital & graphic designer with an eye for aesthetics and visual presentation. I have expertise with the latest industry trends using Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, XD, and Lightroom Classic). Energetic and organized, I have professional-level skills in managing large projects and leading teams with strong communication, problem-solving and collaboration skills. I create with a personal slant towards designs that are memorable for being distinguished and refined as well as eye-catching.
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Branding Series

Rebranding campaign for a Mexican grill on the east side of Madison, WI. This campaign invites you to “Follow Your Gut” - the only focus being to make you happy. Overall feelings of being bright, fun, unique and festive. The visual style is defined and shown through all components; logo & wordmark, website design, social media campaign (including a motion graphic), merchandise, outdoor signage and marketing fliers.

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Digital Illustration

This magazine cover showcases the unique and extraordinary career of Ruth Carter, award winning costume designer for stage and screen. Three digital assets were made, her portrait, a sewing machine and a replication of fabric used in one of her costumes. These were montaged together to create a cover for The Costume Designer magazine. As an extension, the digital portrait was colorized.

  • Skills: Digital Illustration, Drawing, Vector Creation, Collage
  • Programs: Photoshop, Illustrator
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Environmental Graphics

This wall mural was designed to represent the unique personality of this restaurant – that they are unapologetically them. This design is created in two separate documents for the printer, one for the layout of the wall wrap, made of two spot colors, black and red, with a tint of red for contrast. The other document is for the “pig” - a metal contour cutout that is printed in white ink and attached to the wall separately.

  • Skills: Branding, Typography, Production Work
  • Programs: Photoshop, Illustrator
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Advertising Series

Flavor of Love is an advertising campaign centered around celebrating date nights at home. Three flavor blends from Penzey’s Spices are highlighted and recognized for their individual awesomeness. Each seasoning blend is as unique as the experience making the dish with someone you love.

  • Skills: Photography, Photo Compositing, Layout
  • Programs: Photoshop, InDesign, Lightroom Classic
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