Ruthie Hatter
Graphic Design & Illustration
The Leaky Mug
This night-only cafe has one goal in mind: WAKE TF UP! They keep students moving one — or three — espressos at a time. You don’t have to be alone in your room for that all-nighter, post up at The Leaky Mug!
- Skills: Branding, Logo Design, Typography, Layout
- Programs: Photoshop, Illustrator, InDesign
The Hippie Hut
A project for the 2022 Spring Honors Program, the Hippie Hut is a small home-goods shop that's grooving like it's the '60s! Branding this business from scratch, I set out to create an experience for customers that felt positive, approachable, and true.
- Skills: social media design, vector graphics, logo design, photoshop, typography, branding, illustration, concept development, marketing, brand development, presentation design
- Programs: InDesign, Photoshop, Illustrator, XD
SWAVE
Land’s End offers an immersive experience with their fitness app, SWAVE. By participating in challenges and completing daily aquatic exercises, users earn purchase points. Swim to save.
- Skills: app design, vector graphics, typography, logo design, screen design, illustration, concept development, design application, brand design, ui design
- Programs: FIGMA, Illustrator, Photoshop
The Noble Experiment
Inspired by the dreadful years of American prohibition and WHISKEY, I created a multi-component brand kit for Bird Dog Whiskey that includes a booklet, buttons, and a customized flask.
- Skills: branding, typographic design, photo compositing, print design, photography, mockup design, research, concept development
- Programs: Photoshop, InDesign
Prana
Inspired by Prana's human/environmentally-friendly mission, I designed an intimate company-to-consumer long-format brochure for them.
- Skills: branding, typographic design, photo compositing, print design, photography, mockup design, research, concept development
- Programs: Photoshop, InDesign
Archived Portfolios
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