Megan Witz
Graphic Design & Illustration
Felly's FLowers
Felly's Flowers is a floral shop in Madison that sells arrangements for different occasions. The goal was to rebrand it in a new way and give it a more elegant approach. This rebranding was centered around a sophisticated look and creating a logo that connects to the brand. The idea behind the logo was to incorporate the initials of Felly's Flowers into the leaves and create a flower that is blooming out of the center. I designed this logo with these ideas in mind to give this brand a refresh.
- Skills: Branding, Logo Design, Photo Treatment
- Programs: Photoshop, Illustrator
How to Punch Needle Explainer Video
Michaels is a crafting store that supplies all your crafting needs. The idea behind this explainer video was to show the process of how to punch needle and what materials you will need. This video was made with bright colors and a friendly type to encourage someone to try a new hobby.
- Skills: Motion, Photography
- Programs: Photoshop, After Effects
Bloom Bake Shop
The goal of these illustrations created for Bloom Bake Shop in Madison was to create icons that are color blindness compliant. This design uses dark brown to define the edge against the blue background to make it easily accessible for someone with color blindness to see. These icons represent different bakery goods that are sold at Bloom Bake Shop and they create a way of using signage that is for everyone.
- Skills: Branding, Illustration, Iconography, Color Blindness Compliant
- Programs: Photoshop, Illustrator
Wonderstate Coffee Packaging
This coffee packaging captures the whimsical and adventurous feeling that a cup of coffee will bring. The goal of this coffee packaging was to create a new design that would be used for a coffee brand. The chosen brand was Wonderstate Coffee which is a local coffee roaster in Wisconsin.
- Skills: Illustration, Package Design, Typography
- Programs: Photoshop
Focus Exhibit
Focus museum exhibit was centered around the evolution of cameras through the years. Focus comes from the idea of focusing your camera to get the right shot. This project captures the feeling of vintage and the texture of an old photograph.
- Skills: Branding, Logo Design, Illustration
- Programs: Photoshop, Illustrator
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Video & Motion
Design & Illustration
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