Chloe Balster
Graphic Design & Illustration
Steamplus
The problem I had to solve with this project was to make an informative booklet and make a new branding style for them. This company had very little branding, so I could start from scratch. I wanted to make it feel friendly, knowledgeable, and trustworthy. I did this using very round type, desaturated photos, and soft textures.
- Skills: Photo editing, Typesetting, Font pairing, Long-form type, Using a Baseline grid, Branding
- Programs: Photoshop, InDesign
Wildly Powerful
The goal of this project was to take an ordinary object in your house and make an ad series for it. My object was a flashlight. The problem I had to solve was to make it be more than just a flashlight, so I compared the power of it to that of certain animals- the scorpion, snake and angler fish.
- Skills: Photo editing, Illustration, Font pairing, Layout
- Programs: Photoshop, InDesign
American Horror Story
This was a title sequence I made for American Horror Story (AHS). I wanted to do a completely different theme than what they normally have, so I went with a sci-fi cyberpunk theme. I did this by using TV static, bright colors, glitches and texture overlays. I'm very proud of this as it took a lot of time and effort to match the animations with the music and adding new things while also keeping it all connected.
- Skills: Photo editing, Motion, Font pairing
- Programs: Photoshop, AfterEffects
Pittie Love
This is a website for a local Pit Bull rescue. I wanted it to feel happy, enthusiastic and outgoing. The mission is to promote understanding and love for pitties, especially seniors and special-needs dogs. I did this using pastel colors, playful textures and font.
- Skills: UI design, Font pairing, Responsive website design, Photo editing, Long-form type
- Programs: Photoshop, Adobe XD
Creative Director
Video & Motion
Design & Illustration
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