Tom Gross
Graphic Design & Illustration
LiveWire Electric Bike by Harley-Davidson
‘The Future in Riding is Green’ is an ad campaign for Harley-Davidson’s first electric bike - LiveWire. The idea was to combine the rugged feel of your typical Harley-Davidson with a softer environmentally friendly message.
- Skills: Photo Compositing, Copywriting, Branding.
- Programs: Photoshop, Illustrator
Bagels Forever
Bagels Forever is a Madison based company that has been around since 1973. The idea is to bring that New York Bagel feel to the Midwest. This is demonstrated by putting New York City quotes throughout the piece while still maintaining the overall theme of the Bagels Forever vision. Headlines on each page represent their current vision.
- Skills: Photo Compositing, Copywriting, Branding, Collage
- Programs: Photoshop, Illustrator, InDesign
Huckleberry Festival – Event Branding
Every year thousands of people gather in the small village of Bigfork, Montana to attend the annual Huckleberry Festival. The region is represented by the illustrations of the bear, huckleberries, and mountains in the background. The young adult shows the friendly and inviting vibe the Huckleberry Festival represents.
- Skills: Digital Illustration, Typography, Branding
- Programs: Photoshop, Illustrator, Procreate
Kickback Café
Kickback Café is a family-owned café located in Oregon, WI. I rebranded it to focus more on a younger demographic. The retro designs and font choices represent that and push it more in the direction of a place for the younger crowd to hangout and have good times.
- Skills: Typography, Branding, Copywriting
- Programs: Photoshop, Illustrator
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Video & Motion
Design & Illustration
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