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Ria Lekan

Graphic Design & Illustration

Hey! My name is Ria. I grew up in a population of 5,000 town, and now I'm on my way to N.Y.C. It all started on a little pink digital camera, where I would take pictures around the farm I grew up on. I eventually grew into all different mediums of art. My work is focused on brand strategy and creative direction through the lens of fine art, software proficiency, and interpersonal skill. I am a Bartender and Graphic Designer. I work with a love for both worlds that often intersect and create creative spaces. Thanks for checking out my stuff! :)
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Black Excellence Cocktail Campaign

The Black Excellence Cocktail Campaign promoted Black History Month at Oz by Oz in February of 2023. To honor Black History Month, we created a cocktail menu inspired by Tom Bullock, Octavia Butler, Alma Thomas, and Buddy Bolden. The main deliverable is a menu with a list of cocktails inspired by these individuals. To accompany the campaign, I created a visual style for social media posts and posters. As a result, Oz by Oz was able to donate $2,000 to Black Women’s Wellness and The Social Justice Center.

  • Skills: Campaign Development, Collaboration, Layout, Typography
  • Programs: Photoshop, Illustrator, InDesign, Procreate
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Miracle Gro Package Design

I redesigned Miracle Gro’s whole brand. Instead of an overdone concept, I re-upped the look to be sophisticated and humorous. I ran with their line “Plant Food”, chose the aesthetic of the Renaissance period, and combined the two by photoshopping plants into Renaissance paintings that feature food. The final product is a package redesign that draws in a millennial audience who is tapping into the art of plants.

  • Skills: Photoshop, Package Design, Design Strategy, Logo Design, Branding
  • Programs: Photoshop, InDesign
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Madison Vibra Web Design

Madison Vibra is an online resource for local news, events, art, and opportunities while also fostering a supportive community for Latinos in the Madison area. I redesigned their website to reflect the targetted audience by utilizing bold and vibrant colors, as well as fresh graphics, to create a visually engaging and user-friendly experience.

  • Skills: Redesign, Branding, Logo Design, Web Design
  • Programs: InDesign, Photoshop, Illustrator
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Ilford 35mm Film Catalog "Finesse Your Shot"

Ilford is a long-standing photographic material company. I designed a catalog that features their colorful array of 35mm film. I used their bold and functional design as the foundation of the layout to support smaller design elements, which all relate to film photography. The final catalog is straight to the point and tells photographers exactly what they are going to get out of each roll of film.

  • Skills: Layout, Design Strategy, Infographic Design
  • Programs: InDesign, Photoshop, Illustrator
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Essie "Girls Night out Campaign"

In this ad series, I capture an invigorating scene at a vintage arcade where you can wear your ESSIE nail polish. The final series says #girlsnightout. This creates a platform for people to share their night out. For the composition, I coordinated with a photographer to meet up at Aftershock Classic Arcade for the photoshoot. I did some test shots beforehand and figured out the lighting, talked to the manager, and dialed in on the message I wanted to portray. After the post-op, we are left with a 3 ad series that promotes a night out at your local arcade where you can look cute and get competitive.

  • Skills: Art Directing, Campaign Management, Layout
  • Programs: InDesign, Photoshop
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We are focused, creative, and insightful. Our eyes see invisible potential. From the tiniest seed of an idea, we look through the lens of possibility and create new realities. We are visionaries.
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