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Matt Greyson

Web & Digital Media Design

Matt Greyson is a multidisciplinary designer based in Madison, WI. He specializes in crafting user experiences that drive business growth through strategy and design. Growing up on the peninsula of Door County, Matt developed a deep appreciation for the outdoors. When he wasn't exploring the outdoors, he devoted his time and energy to his passion for design. He is a self-taught expert in various computer programs and design fundamentals. His expertise has been sought after by major brands like FaZe Clan, as well as local businesses seeking to elevate their online presence and user experience. Matt's dedication to his craft led him to pursue a degree in Web & Digital Media Design from Madison Area Technical College in 2021.
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Nike - Flyknit

The concept of air and breathability is a recurring element in Nike's products. In their Flyknit technology high-strength fibers are utilized to create lightweight structures with targeted areas of support, stretch, and breathability. The goal of this advertising campaign is to fully embrace this idea and showcase the Flyknit material in action.

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Frank Ocean - Boys Don't Cry

In a world of digital design, there is always something magical that print provides us, which no other medium can. It offers a tactile feel that a computer cannot replicate. This project embraces a hands-on approach and utilizes real-world techniques to achieve effects that can only be replicated by a computer. Frank Ocean is a musician whose sound embodies purity and rawness, making him truly unique. His music provides a timeless feel, much like a magazine does in the world of design.

  • Skills: Print, Handcrafted Typography, Layout
  • Programs: Adobe InDesign
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Michelangelo's Coffee House

The goal of this rebranding and packaging design was to provide a modern interpretation of Renaissance-style artwork for Madison's own Michelangelo's Coffee House. In collaboration with local or worldwide artists, Michelangelo's would showcase their artwork, with the intention of bringing new life and exposure to both parties. This would also create limited-time products that coffee and art enthusiasts could appreciate and collect.

  • Skills: Identity System, Packaging, Brand Strategy
  • Programs: Adobe Photoshop, Adobe Illustrator
100 State

The challenge for this project was to animate the supplied copy describing an assigned local Madison business. 100state is a non-profit entity in Madison, created to assist its community in solving problems. It serves as a community and home for problem solvers, creatives, and entrepreneurs. The goal was to showcase the copy in a modern and visually striking manner while staying consistent with their current identity elements.

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Typography - Print & Explorations

If you're a typography lover, you're in luck! Browse through the typography category on Matt's website, which is chock-full of posters and explorations. From showcasing dynamic layouts for even the most basic typefaces to experimenting with unexpected combinations of typefaces, there's something for everyone on this page.

  • Skills: Print, Typography, Layout
  • Programs: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
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We are focused, creative, and insightful. Our eyes see invisible potential. From the tiniest seed of an idea, we look through the lens of possibility and create new realities. We are visionaries.
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