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Jayden Jackson

Graphic Design & Illustration

Hello there! My name is Jayden Jackson, and I am a graphic designer who harbors a passion for all things color, typography, and motion design. With bright, bold designs to match my bubbly personality, I'm sure we'll get along just fine, whether that's in the working world or otherwise. I take much of my inspiration from nature and my personal experiences, and pour my heart into my work, no matter what it is. If you're looking for a fabulous member for a creative team in an agency setting, I'm your go-to!
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Betty Crocker Rebranding

The classic spoon and script typeface of Betty Crocker has been a staple part of the brand’s visual language for an extended period of time. Their iconic package design takes the cake when it comes to being recognized in the grocery store when shoppers walk through the cake mix aisle. This rebranding takes on a whole new look, with a muted, mature color scheme, sans-serif typeface, and lots of breathing room to give Betty Crocker an elegant charm.

  • Skills: Logo Design, Typography, Layout, Visual Language Design
  • Programs: Photoshop, InDesign, Illustrator
Nobody Animated Music Video

Half Alive is a band filled with soul: From their colorful music to their lively and meaningful choreography, their discography holds a kind of joy and serenity not many bands can replicate. With this in mind, a bright, vibrant animated music video felt fitting and flows nicely with the visual style the band has for their lyric videos and visualizers on Spotify.

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Coffee Package Designs

Waking up in the morning, one of the first things a working person sees is the very bag the source of their energy comes from, which is why the way it’s designed is so vital to catching a coffee-drinker’s eye. In the case of Warm Wonder and Sweet Deep, these bright, free-flowing designs are a sure-fire way to energize any commuter before they hit the road and officially start their day.

  • Skills: Package Design, Illustration, Copywriting
  • Programs: Photoshop
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Roth Cheese Responsive App Design

When it comes to Wisconsin, America’s Dairyland, there’s plenty to know about cheese, its history, and processes. With this in mind, Roth Cheese is a perfect candidate for an app dedicated to cheese-related trivia and competing with fellow cheeseheads on their knowledge of this beloved food. Bringing in fun, farming-related visuals and a homemade gameshow feel, The Ultimate Dairyland Test is a tribute to the capital of dairy products and a fun way to bring more life to this brand.

  • Skills: App Design, Photomanipulation, Visual Language Design
  • Programs: Photoshop, Indesign
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Milwaukee Art Museum Brand Booklet

Museums have much to offer in both knowledge and beautiful works of art, and the Milwaukee Art Museum is no exception, especially with the addition of unique architecture and their expansive collections to boot. This called for a small sample of what a field guide to the museum itself would look like, with notes on the buildings themselves, along with featured exhibits recently shown to the public and the details of each. With bright, bold colors and stark contrasts in typography, this booklet is the perfect tool for those both new to the museum and those who are looking for a refresher.

  • Skills: Layout, Typography, Visual Language Design, Copywriting
  • Programs: Photoshop, InDesign
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We are focused, creative, and insightful. Our eyes see invisible potential. From the tiniest seed of an idea, we look through the lens of possibility and create new realities. We are visionaries.
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Design & Illustration
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