Cristian Velazquez-Avila
Graphic Design & Illustration
Luminary
In my role as the Digital Lead for Madison College's 2023 Fall portfolio show, I spearheaded a collaborative effort with four other skilled designers to conceptualize and execute the theme, "Luminary." Our objective was to craft a cohesive design that accurately represented the diverse range of programs within the college, incorporating assets tailored to various design styles. Taking on the responsibility of overseeing the creation of motion graphics, my role as the Digital Lead was to ensuring the integration of visual elements. Working closely with a talented team, including Jenna Sandstrom as the Print Lead, Martina Seignarack as the Art Director, and Abbey Smith as the Environmental Lead, we collectively orchestrated a visually compelling and cohesive showcase for the event.
- Skills: Animation Basics // Storytelling // Collaboration // Time Management
- Programs: Illustrator // After Effects
Aspca
This booklet showcases the mission of the ASPCA, a renowned organization dedicated to the prevention of cruelty to animals. Within its pages, the ASPCA imparts invaluable insights on responsible animal care and dispels prevalent misconceptions surrounding pit bulls. I incorporated a playful image treatment, utilizing layering techniques and vibrant hues. This deliberate design choice was made to impart a sense of both playfulness and security, fostering an atmosphere conducive to discussing the critical topic of pet adoption safety.
- Skills: Typography // Image Editing // Print Design
- Programs: InDesign // Photoshop
Voodoo Ranger
This project features Voodoo Ranger as the client. The project aimed to evoke a nostalgic ambiance rooted in the birthplace of New Belgium in Fort Collins, Colorado. By integrating the playful character, the design successfully encapsulates the humorous essence synonymous with the Voodoo Ranger persona.
- Skills: Typography // Layout Design // Print Production // Photoshop Masking
- Programs: Photoshop // InDesign // Illustrator
Orchid Escapes
I joined a competition aimed at designing a logo and poster for an upcoming event hosted by the esteemed client, Olbrich Botanical Gardens. In conceptualizing the logo, my creative vision sought to seamlessly blend the essence of orchids with the architectural structure of Olbrich's building. This fusion aimed to symbolize the harmonious coexistence of nature and human ingenuity.
The poster design, on the other hand, delved into a captivating narrative where dinosaurs and orchids once shared the Earth. The artistic portrayal featured a skull of a dinosaur delicately placed amidst a lush bed of vibrant orchids and other plants from the time. This composition served to encapsulate the intriguing intersection of prehistoric life and the enduring beauty of botanical wonders, captivating the viewer with its compelling visual narrative.
- Skills: Brand Strategy // Visual Identity Design // Prototyping // Layout
- Programs: Photoshop // Illustrator // InDesign
Madison Academy of Music
I embarked on a rebranding project. Tasked with redesigning a brand, I chose Madison Academy of Music, an institution committed to imparting musical education to individuals of all ages. My approach aimed to encapsulate the organic and serene essence of music. I integrated subtle Wisconsin-inspired elements, such as waves and indigenous patterns, throughout the redesign. These thoughtful details were incorporated to evoke a sense of calmness and connection, aligning seamlessly with the institution's mission and regional identity.
- Skills: Brand Strategy // Logo Design // Print Collateral
- Programs: Photoshop // Illustrator // InDesign