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Abbey Smith
Graphic Design & Illustration
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Forever Denim
This project is focused on design layout, typography, and copywriting to communicate the company's message and brand identity effectively. The modern-style brochure is visually appealing and informative, showcasing Madewell's products.
- Skills: Layout Design, Typography, Photo Sourcing
- Programs: InDesign, Photoshop, Illustrator
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Aspca
This catalog features the non-profit Aspca, promoting a message for new pet adoptees and how you can help care for your furry friends. Through a limited color palette and focusing on copywriting and photography, I aimed to invoke a warm home feeling and gain the viewer's interest in adopting a new pet.
- Skills: Layout Design, Typography, Photo Sourcing, Copywriting
- Programs: Photoshop, InDesign
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NoTwoWays
I rebranded a logo for the company No2Ways. The goal is to show the embodiment of carefree rebellion, where every step feels like you’re walking on a cloud while applying modern, irreverent, and playful spirit. Embracing a world of fun and comfort in every pair.
- Skills: Layout Design, Typography, Photo Sourcing, Illustration
- Programs: InDesign, Photoshop, Illustrator, Procreate
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Forward Replay
I designed an app for the local soccer team, Forward Madison. This project’s main focus was to develop strong visuals for the company- specifically app design layout, visuals, and typography to give the view a sense of how they would interact with the app.
- Skills: Layout Design, Typography, Photo Sourcing, Illustration
- Programs: Photoshop, Illustrator