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Abbey Smith

Graphic Design & Illustration

Hi, my name is Abbey Smith! I am a Graphic Designer and Illustrator born and raised in Madison, Wisconsin. I grew up loving art and creating things with all mediums, from painting to drawing and photography. I bring a modern twist and illustrative style to my designs. I love breaking out of the grids, but also know how to create within them. I can adapt to various styles and specialize in creating beautiful and engaging visual content. My passion for design shines through in everything that I create. I strive to expand my experience and master various styles and mediums of art.
my website
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Forever Denim

This project is focused on design layout, typography, and copywriting to communicate the company's message and brand identity effectively. The modern-style brochure is visually appealing and informative, showcasing Madewell's products.

  • Skills: Layout Design, Typography, Photo Sourcing
  • Programs: InDesign, Photoshop, Illustrator
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Aspca

This catalog features the non-profit Aspca, promoting a message for new pet adoptees and how you can help care for your furry friends. Through a limited color palette and focusing on copywriting and photography, I aimed to invoke a warm home feeling and gain the viewer's interest in adopting a new pet.

  • Skills: Layout Design, Typography, Photo Sourcing, Copywriting
  • Programs: Photoshop, InDesign
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NoTwoWays

I rebranded a logo for the company No2Ways. The goal is to show the embodiment of carefree rebellion, where every step feels like you’re walking on a cloud while applying modern, irreverent, and playful spirit. Embracing a world of fun and comfort in every pair.

  • Skills: Layout Design, Typography, Photo Sourcing, Illustration
  • Programs: InDesign, Photoshop, Illustrator, Procreate
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Forward Replay

I designed an app for the local soccer team, Forward Madison. This project’s main focus was to develop strong visuals for the company- specifically app design layout, visuals, and typography to give the view a sense of how they would interact with the app.

  • Skills: Layout Design, Typography, Photo Sourcing, Illustration
  • Programs: Photoshop, Illustrator
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With a dedication to harness the transformative energy that arises when skills and passion converge, the portfolio show is a testament to the power of creativity. Join us to explore the bounds of design, technology and visual storytelling. We are luminary.
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