Emily Perez
Graphic Design & Illustration
B-Side Records
A rebranding logo project that involves the process of redesigning and refreshing a company’s existing logo and creating a completely new logo to represents the Brand in a more appealing and relevant way. This project required a strategic approach and a creative design process. This leads to choosing a local record shop B-Side Record shop located in Downtown Madison, WI.
- Skills: Typography and Illustration
- Programs: Procreate, Adobe Photoshop, Illustrator and Photoshp
Diverstiy
This large format piece was created to be presented in the Health and Science Building across from the main Madison College Truax Campus. I was given inspiration from past work, while also exploring with a word map that led myself to create a hand on project to a digital format. On a given work day, I explored with ink, store bought celery, flowers, and leaves that was put onto paper. Once dried I completed it by scanning it in into Adobe Illustrator, then completed by added black butterflies to the center to for a focal point.
- Skills: Illustration
- Programs: Procreate, Adobe Photoshop and Illustrator
Pen & Paper
The primary goal for this logo design was to design for a Museum of Industrial Architect that demonstrates a high-end brand that exhibits items such as signage, banners, and stationary items. Pen and Paper demonstrates this clean, high-end brand look that shows good design such as colors, type, and imagery.
- Skills: Illustration and typography
- Programs: Procreate, Adobe Illustrator and Photoshop
Little Pop Parties
This Little Pop Color Shop Brand Booklet aims to create a visually appealing and informative catalogue that will serve as a comprehensive brand guide for Little Pop Parties. This booklet will play a crucial role in introducing the brand, its products, and services to both internal and external costumers.
- Skills: Typography and Illustration
- Programs: Adobe Illustrator, Photoshop and InDesign