Meagan Krosschell
Graphic Design & Illustration
Road Scholar Travel Booklet
Road Scholar offers educational trips for grandparents and grandchildren. I wanted to create a booklet that appeals to both young children and older adults. By keeping the grid, backgrounds, and typefaces simple, the design is age-friendly. Colorful images draw in the reader, and flowing lines and shapes reminiscent of topographic maps bring the mind quickly to travel.
- Skills: Composition, Typography, Photo Manipulation
- Programs: Photoshop, InDesign
AriZona Sun Brew Packaging
Brand-new flavors, logo, and style for AriZona’s Sun Brew Coffee! The bright colors reflect the personality of this brand, but the painterly illustrations step away from the brand’s traditional patterns into something fresh.
- Skills: Digital Illustration, Typography, Package Design
- Programs: Photoshop, Illustrator
ALDI Homepage Redesign
This rebrand seeks to give the ALDI website a sharper, higher contrast appearance that reflects some of its recent store redesigns while retaining functionality and ease of use. Deep greens and natural photo elements juxtapose the white backgrounds and keep the site feeling refreshing and clean.
- Skills: Layout, Branding
- Programs: Photoshop, Illustrator
Bath & Body Works Lotion Ads
These advertisements peek into little worlds centering around lotions. Each product was photographed, then a lightbox effect was built up through layered drawings. The layers display the unique scents and qualities of the lotions, while repetition brings the ads together.
- Skills: Product Photography, Illustration
- Programs: Photoshop, Lightroom, InDesign
Collected Illustrations
- Skills: Digital and Traditional Illustration
- Programs: Photoshop, Krita, Procreate