Shilo Renee Hinrichs
Graphic Design & Illustration
Klein’s Floral & Greenhouses Responsive Website
As someone who has always loved gardening and the outdoors, I wanted to build something for a brand that spoke to me. I made it my goal to create a responsive website for Klein’s Floral & Greenhouses using artistic tools that complement the aesthetic. The flowers, bamboo, and dragonfly graphics are carvings I made from linoleum. I hand-printed and then scanned each one to reflect the rustic, earthy feel of gardening and give users a joyful experience.
- Skills: Responsive Website Design, Photo Editing, Typography, Linoleum Block Printing
- Programs: Photoshop, InDesign
Underdog Pet Rescue Rebranding
When someone is ready to adopt a pet and give them a forever home, it’s helpful for the rescue center to have an engaging brand. I created this rebrand to demonstrate a friendly, fun, and charming design. I used watercolor paints to create the illustrations and backgrounds, keeping it simple to allow the pets to shine through and be the focus. The rebrand includes a redesigned website, an updated logo with several variations, an environmental graphic, three print ads, and merchandise.
- Skills: Logo Design, Website Design, Photo Editing, Typography, Environmental Graphic Concepting, Pattern Design
- Programs: Photoshop, Illustrator, InDesign
Milwaukee Tools Ad Series
Everyone knows you shouldn’t build without safe, quality tools. I created this ad series with a gritty, edgy look to reflect the toughness and durability of Milwaukee Tools. The contest concept puts forth a solution that benefits both the customer and the company. By signing up and joining an email list, customers have an opportunity to win a set of tools, and Milwaukee Tools gains potential customers through future email ads and promotions.
- Skills: Photo Editing, Typography, Composition, Environmental Graphic Concepting, Web and Social Ad Concepting
- Programs: Photoshop, InDesign
Kala Brand Music Company Brochure
Kala Brand Music Company offers a wide variety of ukuleles for all ages. I designed this brochure to showcase a few of their ukulele designs, bring attention to the starter kits and online lessons available, and share the story of how Kala got started. The flowers throughout the brochure are watercolor paintings I created. I cut around each flower, then photographed and added them to each spread to give the brochure a hand-made tropical feel.
- Skills: Research, Concepting, Photo Editing, Long Format Typography, Grid Layout, Copywriting
- Programs: Photoshop, InDesign