Graphic Design & Illustration

Sierra Laufenberg

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Growing up, my number one goal was getting accepted into, and attending, UW Madison. After completing two semesters there, I realized it wasn't a good fit for me so I took some time off to figure out what I wanted to do. One thing that kept popping into my head was how much I loved the graphic arts classes I took in high school (even before high school, I used photo editing software in my free time just for the fun of it). I decided to give it a go, and I'm so glad I did. My favorite thing about graphic design is the diversity of projects I get to work on. There truly is never a dull moment! Thanks for taking the time to check out my work!

VIM Craft Brewing Company

VIM is a concept craft brewery based out of Cleveland, Ohio, the home of rock and roll. The branding ties together the owner's love for beer and music in a sleek, modern way.

Madison Capitols Concept Website

The Madison Capitols hockey team wanted to update their current website to a more interactive and user-friendly design. This new layout retains important features and information from the old site, but with a fresh, responsive makeover.

Fast & Furious by Affliction Promotional Mail-Out

Buckle needed a promotional catalogue to get the word out about their new, exclusive clothing line. It had to follow the brand's standards and keep consistent with the theme of the Fast & Furious movies.