graphic Design/  Illustration

Taylor
Hirsch

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Lolla Rossa is a restaurant I developed that embraces clean, vegetarian cooking to its fullest capacity. While designing it’s visual identity, I kept in mind the clean aspect that was already a part of the food that would be served in the restaurant, while including friendly illustrations throughout the brand to give it a charming and positive personality.
With the combination of illustration and photography, I created a three part print series to promote awareness about the critically endangered orangutan species. I chose watercolor as a medium to represent vulnerability, and humanized each orangutan in a homeless condition to parallel with the species loss of habitat.
In this promotional booklet, I wanted to visually reveal the world of taste within Yahara Bay’s products while additionally putting an emphasis on the company’s use of Madison’s local grains, fruits, and herbs.