graphic Design/  Illustration

Joseph
Hatch

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Art Director, Illustrator, UX / UI Designer
Fluent in Illustrator, Photoshop & Adobe XD, I write CSS, HTML and JavaScript for WordPress and Bootstrap. I've got a passion for usability and I enjoy the challenge and nuances of articulating design decisions.
Reimagining of The Century House Scandinavian furniture store's website. My goal was to bring visual emphasis to the style and beauty of the Mid-century modern design aesthetic.
I paired a dynamic splint with a sourced botanical illustration of wild strawberries. My hope is to strike a balance between, darkness, beauty and the peculiar.
A sample of my illustration capabilities.
Branding work for New Holland Brewing Company. I made the corporate logo and illustrations for a number of their products. In addition, I created pub promotional materials, apparel design and event posters.