I’m a curious graphic and web designer. Creating things is what I do best and that’s what fuels my fire. When I get a project, I dig in during the concept phase and will stare at you doe-eyed and beaming when I deliver. The in-between, the tedious, detailed, creative process is what I love the most.
H&M needed a look book and some social assets for their sustainable line, Conscious. The company puts a lot of effort in to gathering recycled clothes and using them to create this line. I ran with a smart/genius theme and created a geometric pattern to use across all the deliverables to get the point across to the consumer that they're making smart choices by choosing these clothes.
Hurray for the Riff Raff needed a cover for their album, Young Blood Blues. I was inspired by some lyrics from the album, "I've got heartache like a river". I water colored the heart and used some Photoshop skills to create this work.
ABA needed a serious website re-design. Remember those old birding coffee table books? That was my inspiration. The vintage illustrations, darkened paper and retro type were all brought in to the web to give the viewers a cozy atmosphere to learn more about their favorite past time.
This three-page series PSA was for discovertheforest.org. They are a nonprofit that wants you to put aside your phone and connect with nature instead of Facebook. Inspired by this idea of getting out of technology, I hand cut these illustrations from construction paper, assembled with glue and photographed them.
Martha's Mustard is a company from Madison that was in need of an update. It's a hand-crafted product and I didn't originally get that feeling from the website and packaging. So, like Martha makes her mustard by hand, I found some mustard flowers and drew them by hand to create the logo and flourishes for the package. I also simplified her website and created some Pinterest ads.