Growing up, I never embraced my creative side because I thought being creative meant you had to be able to draw and sketch like Walt Disney. After venturing down several educational paths, it wasn't until I saw friends of mine doing projects for their classes in the Graphic Design program that I finally had an "ah-hah!" moment. Graphic design and this program was the answer to a question I didn't know I had been asking all of my life. I enjoy the creative and technical aspects that encompass a broad and ever-changing range and look forward to what the future holds for my career.
This visual branding piece was inspired by my outfit the day I was handed the brief. I took inspiration from Woolrich's iconic black and red Buffalo Check plaid. I wanted to focus on their rugged, outdoor-friendly products incorporating paper and flannel textures as well as imagery that showcased the abilities of their products and lengthly history.
Inspired by a craving for their tacos, I chose to rebrand Tex Tubb's. While searching for places to start, I found a vintage fabric that had cactuses, roses, peppers, and pretty Mexican women dressed in colorful embroidered dresses and was drawn to the colors of traditional Mexican serape blankets. I ended up with something fun and colorful and incorporated a bit of humor into the collateral.
The creative brief for this project involved developing an entire visual branding identity kit for a new personal training business located in Beverly Hills, CA. Gentry is an exclusive, by-appointment-only fitness studio for women looking for a private, chic space where they can reserve specific fitness experiences for themselves and their closest friends. I took inspiration from high-end fashion labels and their boutiques.