graphic Design & Illustration

Jessi
Pacetti

Hi. I’m Jessi. I spend most of my time in identity design, creative problem solving and drowning in a deep appreciation of typography. When I’m not hunched over my laptop designing the snot out of stuff, I am walking my dog, watching the Packers or reading a good book. I’m fueled by positive energy, lots of water and my morning bootcamp. Oh, and caramel apples. I love caramel apples. I thrive at the sweet spot between white space and explosive color to create strong, lasting, solid design. As I kid I drew on everything. Now I harness my unending creative energy to produce innovative results. And did I mention I love caramel apples?

Lulu's Lemonade>> PROJECT 1

Sometimes life hands you lemons, so you hire a sales team and make lemonade. Sounds cliché? It is and sometimes clichés just work. So here’s the deal. This isn’t a real company. It was a delightful brand I got to create and give an incredibly cool identity. Don’t tell, but I had a lot of fun on this one.

Hop Haus Brewing Company>> PROJECT 2

Located in Verona, Wisconsin, Hop Haus Brewing Company handcrafts exceptional, inspired and unique beers by combining equal parts science and artistry. They excel at providing a place to gather and enjoy a pint of beer and worthwhile conversation. Their lighthearted personality shines through in their ever-changing beer menu, sporting tongue-in-cheek names and humorous themes.

HGTV Magazine>> PROJECT 3

HGTV Magazine packs their monthly issues with style and inspiration, giving homeowners and dreamers ideas to update their homes without breaking the bank. Their style is bright, simple and chock full of DIY ideas that will excite anyone looking to give their homes a boost of color and energy.

OnRamp Retail Conference>> PROJECT 4

The OnRamp Retail Conference is the preeminent forum on (r)evolution in retail and e-Commerce. This one-day conference highlights the innovations disrupting the retail and e-Commerce industry, the leaders making such innovations possible and how new technologies and business models will reinvent the industry.

Fair Verona Shakespeare Company>> PROJECT 5

The Fair Verona Shakespeare Company is a student-run organization started in 2014 to perform the works of William Shakespeare. This Verona Area High School club performs two shows a year, boasting their excellent acting abilities.